Thursday, March 26, 2009

Keeping Your Business Model Flexible

In today's fast-paced marketplace, your business model has to be flexible. Are you up to the challenge?

Denver-based Thought Equity Management Inc. started in 2002 with a straightforward premise: The company would gather speculative print work from various ad agencies and sell it online to newspapers and businesses for use in their creative campaigns. Along the way, Thought Equity would make access to creative print work fast and affordable for smaller end-users. "The whole idea was to bring Madison Avenue quality to Main Street America," says founder Kevin Schaff, 31.

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