Pump Your Business Marketing with PURLs

Customers expect a lot these days (especially the tech-savvy type) and personalized attention — from your first marketing message to post-sale followup — can provide your business with a huge marketing boost. “Personalized URLs” — or PURLs — are a marketing personalization tactic that’s been used by big companies, but now becoming available to small business, along with custom landing pages and so-called micro sites.

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