Website Reengagement: A Big Word That Really Means Something To Your Customers and Revenue

Have you heard of the word "web site reengagement"? This is not a cute little screen that pop-ups up on the customer's screen when they get ready to leave their shopping cart without making a purchase.

What this means is that when customers leave your web site you will first of allsecondly be able to send them a very targeted email about specials, discounts, and other things. know who they are and

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Finding New Ways to Generate Revenue

Get creative when it comes to bringing in the dollars, and you'll find your bottom line's happier for it.

Have you ever heard the term "nontraditional revenue"? If you’re not immersed in radio and TV ad sales, you’re most likely not familiar with that industry buzz phrase, more commonly referred to as NTR. But the concept, when applied to your business, can add bottom-line income to your existing revenue streams.

A little history first: A number of years ago, when radio stations were being snapped up and co-joined into large, publicly traded radio groups, there was an urgency on the part of the parent companies to justify the high acquisition costs and demonstrate profitability to their shareholders. But traditional revenue for radio stations (ad sales) was limited for two good reasons. First, the price stations could charge for commercials was determined by ratings and day-parts in each particular market. Second, there was a finite inventory available on any given day, which also limited the amount of income stations could generate.

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