Drat! Another Paradox of Marketing

Last week marked the end of the first quarter of 2009. If you are an economist, the year is off to a pretty horrible start. But if you are a small business owner, you have a bit more control than just riding the ups and downs of the market. In our world, even if it is bad, at least we have a choice of how to fix our individual circumstance.

But this is not a blog entry about the recession. (Of course, we did a whole course on that! If you have not taken it, you can register for it at http://www.famee.org/small-business-marketing/recession-marketing.html).

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Outsource HR and Let the Experts Handle the Details

Outsourcing human resources functions saves valuable time and money and ensures that the job is done right. HR outsourcing companies are the experts and your business may benefit from their specific knowledge.

HR outsourcing companies are experts in dealing with people. Using feedback from your company, outsourcing firms establish rules for compensation, bonuses, disciplinary actions, and other work-related processes. HR firms are in constant contact with compensation, benefits, and job analysis specialists, occupational analysts, employee benefits managers, and specialists for strategic planning and program launch. This holistic approach to HR function means well-rounded decisions that benefit both employees and management.

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Sales Training for Recession

A recent article by Brian Neale stated that during this current recession, your first sales meeting of the new month should revolve around selling the products and services to your consumers that make their lives easier. This is a huge plus in your companies book as people everywhere right now just simply want thing’s to be easier for them.

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