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When you fail to keep your domain current, or you let it lapse, someone comes swooping and purchases your old name and then attaches it to a site that is loaded with advertisements and collects all of the hit’s to the new site. To avoid letting your domain lapse, I’ve included a few tips below on how you can keep your domain current.
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By SALVATORE PARISE , PATRICIA J. GUINAN and BRUCE D. WEINBERG
For marketers, Web 2.0 offers a remarkable new opportunity to engage consumers. If only they knew how to do it.
That's where this article aims to help. We interviewed more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools. From those conversations and further research, we identified a set of emerging principles for marketing.
But first, a more basic question: What is Web 2.0, anyway? Essentially, it encompasses the set of tools that allow people to build social and business connections, share information and collaborate on projects online. That includes blogs, wikis, social-networking sites and other online communities, and virtual worlds.
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