By Robin Fisher-Roffer
In a crowded marketplace burdened by a sluggish economy, ONLY THE FEARLESS SURVIVE!
STEP 1:
Go Fishing for the Real You. It’s time to focus on what you do better than anyone else and put that out there to your customers and prospects. You have to peel away all the layers that have made you a jack of all trades and hone your skills to become an expert at something that’s valuable right now. Perhaps you own a boutique ad agency and you can design anything, but what you do best work is build b-to-b websites. That’s your vein of gold, and where you can drive revenue to your customer’s bottom line.
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