Thursday, February 26, 2009

Collaboration + Social Media

Central Desktop is one of many collaboration solutions that competes in the small to medium business space. It offers many of the same features that the others do, like shared calendars, task management, web conferencing, and wikis. While the ability to collaborate with your own employees/staff/colleagues is basic, what's powerful about Central Desktop is its ability to take information from other sources and pull them into the application.


Earlier this year, eWeek covered Central Desktop's release of a database API that lets teams integrate data from other enterprise applications:

Central Desktop CEO Isaac Garcia said the new database API is designed to create custom workflow between Central Desktop and third-party software applications, such as CRM software from Salesforce.com, ERP software from NetSuite or even a bug-tracking tool.


So, a worker logging on to Central Desktop to work on another project may decide he needs data from Salesforce.com CRM. The worker can pull that data into Central Desktop without having to toggle, switch and log in to multiple software applications


Now the company has announced a new customer social network that will enable customers to share and connect directly with other Central Desktop users. The site also includes deeper integration with LinkedIn, Facebook, Twitter, MySpace, Delicious and Flickr for cross-network community engagement and content sharing. 


Beyond a simple support or discussion forum or even a corporate social networking page, in which customers typically only communicate with the vendor, the Central Desktop customer social network will enable users to tap directly into the collective knowledge of the hundreds of thousands of other Central Desktop users to exchange best practices, tips and tricks.


The initial social network will include profiles for 30+ customers. If a reader has question or comment about a particular profile, they can start a direct dialogue with that customer or simply make a comment about their use case (think of it as a personal blog or social networking page for each Central Desktop customer). This is a prime example of how social networking is going beyond consumer usage and addressing real business issues.


Allowing users to access the "wisdom of the crowd" (or is the cloud?) takes Central Desktop beyond a simple collaboration tool and leverages the power of social media.

Laura Leites, Assistant Editor, Smallbiztechnology.com


Source: http://smallbiztechnology.com/archive/2008/12/collaboration-social-media.html


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Why Smart Companies Invest In Collaboration

A few weeks ago I needed some help with a computer problem and the technician said she would be available later in the day. I asked her when she would arrive and she said she'd solve the problem remotely. Saving her and me time. Technical support is not the only reason to rely on collaboration, but one reason of many.


Other reasons include working on documents simultaneously, demonstrating something to a client, and conducting a remote presentation with a group of people.


Impact of the Ongoing Economic Crisis on Conferencing Markets,” is a new report from research firm Frost & Sullivan, which confirms that collaboration tools and services have become fundamentally critical to business, offering significant travel-cost savings and other advantages. In particular, the report notes that SMBs—which employ half the entire U.S. workforce—are increasingly conducting business across different geographies, both domestically and internationally, and can benefit significantly from online collaboration technologies.


Collaboration tools have and will always be useful for businesses. However, as your business is looking to save as much money as possible, you want to continuously look for ways to be more productive and save money. Clearly, collaboration tools help in this area.


Meeting face to face is always best and further strengthens relationships. However, "limiting" travel and conducting business remotely enables you to get more work done in less time.

There are so many options and ways to strategically implement a remote collaboration strategy in your business. Citrix Online, Cisco's WebExLapLink and so many other companies offer remote computing and collaboration solutions. The most important aspect of this is what solution is best for your business.


Speak with your local technology consultant and review your own business, your clients, how your employees work, what technology you have now and what technology you might need. Should your next notebook computers have built in video cameras? Should you invest in faster and more stable broadband? Do your customers want you to interact with them remotely?


Source: http://smallbiztechnology.com/archive/2008/12/why-smart-companies-invest-in.html


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Is It Time For A Makeover For Your Web Site? YES!

You've heard it from me a dozen and one times, you've heard it from some of your truly honest friends 83 times and now I'm telling you again - it's time to consider a web site refreshment.

As you consider the web site refreshment you should seek the opinion of experts, customers and others to see how your web site functions through their eyes, with their mice, on their computer screens.


Think about the people who are the focus of TV makeovers. How different do they look? Overall do you observe how their lives are changed. Their new house, their new hair style - whatever it is - they are changed and the end result is not just a better feeling but also a new way of live.


Your web site is definitely the face of your company, and no matter if its chock full of information or simply a digital brochure I'm sure it could use a refreshment.


makeover-home.jpg

How can you get it done?

If you want your web site to look its best, to function at the highest level and to have the least frustration ask a professional web developer to do it for you. Depending on the size and complexity of your web site you should expect to spend no less than $2,000 - $5,000. For very complex web sites, you should expect to spend a lot more.


Questions to ask and things to consider?

What do you want your web site to do?

  • Get people to pick up the phone can call you?
  • Encourage sales right online?
  • Fill in a form so a sales person can follow up?

These and more questions you should consider when building your web site. If your web developer does not interview you they're probably not a web developer you should work with.

Check out my dated, but still useful guide "10 Web Site Musts"


If you don't have a web designer to help you, check out Elance.com (you can find many professionals who do contract work). Also check with your Internet Service Provider on custom web design services they offer. 


For example GoDaddy.com's Dream Web Site Experts can help you design a web site and recently showcased three of the web sites they did a makeover for:


Source: http://smallbiztechnology.com/archive/2008/12/is-it-time-for-a-makeover-for.html


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Refurbished Computing: Is It Time To Re-Consider?

Used (or refurbished equipment) computer equipment can save you a lot of money and goes far in helping to recycle and be more environmentally friendly. Tiffany Bloomer, Director of Business Development with Aventis Systems, answers some questions about the refurbished technology market.

Businesses do save money when purchasing refurbished equipment, but with computer prices so low is it worth it to purchase used equipment?


Great question! Although major manufacturers such as Dell, HP, and IBM have lowered their prices over the past 6 months to a year to compete in the down economy, they can still only offer products that are currently being manufactured. The advantage to buying refurbished equipment is that companies can go back to the previous generation (or even older) and purchase equipment that meets their specification needs, at a fraction of the price when they were new! There is a common myth that new equipment offers the best performance for the price. The truth is that new equipment oftentimes exceeds the performance requirements for targeted applications. Refurbished equipment can easily meet these requirements at a fraction of the price. Average cost savings is generally more than 40% when comparing refurbished to new equipment, allowing IT departments to extend their ever-tightening budgets. 


What role does eBay have and/or other portals of used equipment?


EBay plays a huge role in enabling companies to market not only to the US local market but to the entire world. Also the eBay “store” allows vendors to highlight other characteristics of their business model besides price. In our case, we are able to showcase our wide availability of product, customization, and our industry-leading 3 year warranty. 


What about buying used equipment directly from the PC vendors?


Although a few PC vendors offer their lease turn-ins back to the open market, it is not always the best source for end users. Major manufactures do not specialize in used/refurbished equipment, and therefore do not go through the stringent testing procedures refurbished companies do. 


What should businesses do for support?


In purchasing refurbished equipment, end users should pay attention to two factors: tech support hours and warranty. Many refurbished companies are interested in the “one time sale” versus building long-term relationships with their customers. Our model is a bit different: we have established tech support hours where customers can call with any questions and speak with a “live” technician who will assist in troubleshooting their issue. Warranty is important because it gives the end user peace of mind when purchasing their equipment. Aventis Systems also offers a full 3-year parts replacement warranty that covers everything from the motherboard to hard drives. Consumers can't go wrong with saving money and getting a comparable warranty! 


I think software does not come with refurbished computers. How should it be acquired on the cheap?


Off-lease equipment generally comes with the original software installed, which allows for companies to resell to the public with the original software and corresponding (COA) Certificate Of Authentication.


Source: http://smallbiztechnology.com/archive/2009/02/refurbished-computing-is-it-ti.html 


How Much is Your Email at Risk?

A comprehensive security plan will protect your network, your PCs, and the contents of your emails. Both inbound and outbound email security are critical. However, as you evaluate how much to invest in protecting your email messaging, consider how secure your emails actually need to be. For example, if you are just emailing photos of chairs that customers have ordered, that would require less security than sending sensitive personal information or contracts via email. 


Secure Computing and IDC research recently surveyed 100 IT professionals and security decision makers in North American companies with 500 or more employees, and found that 72 percent of organizations had no solution for preventing data leaks over email and 89 percent of organizations lacked an effective anti-spam solution. 


“Overall, our survey found that organizations need to increase their efforts in combating email security risks,” said Brian Burke, program director, Security Products at IDC. “While organizations have expressed concern about inbound and outbound email security, their current solutions are not getting the job done. Only 11 percent of those surveyed had adequate inbound protection, and over 70 percent have nothing in place for data loss prevention on email. Such organizations need to take advantage of new solutions and delivery models.”


The survey also found: 


Most data loss incidents (80-90 percent) are caused accidentally by insiders. Not surprisingly, the companies surveyed were much more worried about accidental data loss than deliberate leaks. Only five percent of companies reported that they were extremely concerned about insiders intentionally revealing sensitive information, while 44 percent were extremely concerned about accidental loss.

89% of organizations lack effective anti-spam and most use outdated technologies. More unwanted messages are getting through messaging security systems, particularly at large corporations. In all, 28 percent of large organizations reported that their spam complaints had increased by more than 10 percent since the previous year.


Companies continue to be concerned about email-borne malware, including malicious URL links (56 percent), phishing attacks (49 percent) and malicious attachments (47 percent).


In its White Paper sponsored by Secure Computing, IDC recommends that companies deploy data leakage protection and upgrade their anti-spam solutions. "STAMPing out Email Risk: Seven Technologies for Advanced Email Protection" is available at http://www.securecomputing.com/STAMP

Source: http://smallbiztechnology.com/archive/2008/12/how-much-is-your-email-at-risk.html
















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Small Business Success Story

2003 SUCCESS AWARD

Name of Business:           Enviro Shield Products
Nature of Business:         Manufacturer of patented spill prevention devices and absorbent products
Owners:                        Robert Shane Herman and LeAnn M. Herman
Address:                       1021 S. Thomas Ave., Yuma AZ 85385
Phone:                          (928) 344-3113
Fax:                             (928) 344-5639
Email:                            shaneespllc@aol.com
Website:                        
www.enviroshieldproducts.com
Business Structure:          LLC
Year Business Began:       1999
Employees at Start Up:     2
Employees in 2003:          6
First Year Revenues         $120,000
Revenues in 2002:           $120,000
2003 Revenue Forecast:   $ 600,000 - $ 1 million
Start Up Capital:             $ 10,000
Source of 
Initial Capital Funds:        from 401K
2003 Line of Credit:         None/self-funded

SBDC Counselor Randy Nelson

Shane Herman's idea for his business, Enviro Shield Products, welled up in the oil fields of the sweeping Alaskan slope at Prudhoe Bay. Shane grew up among the oil rigs of North Dakota and he found opportunity in his changing industry. He saw the oil industry boom in the 1970s and bust in the 1980s. He went to work for British Petroleum in Alaska in 1990. In 1994, the company implemented a zero tolerance spill policy.

Shane and his father-in-law, Amie Volz, started developing spill protection devices during their off-duty hours at Prudhoe Bay. Shane resigned from BP (by then renamed to mean Beyond Petroleum {BP} in 1999 and went home to Yuma to start Enviro Shield Products in his garage.

Now, the family business occupies a 5,000-square-foot facility that provides increased electrical and manufacturing requirements. Amie is production manager. Shane's wife, LeAnn, manages the office. Shane and LeAnn have a 15-year-old son, Chase.

Enviro Shield manufactures and sells a full line of environmentally sound portable and attached spill containtment devices. The devices protect against engine drips and accidental spills. A line of absorbent products is being developed. Enviro Shield products were patented and trademarked in 2002.

Shane cashed out his BP 401K to raise start-up money. Expansion capital was scarce. The Arizona Department of Commerce suggested that Shane seek advice from the Small Business Development Center. Although Shane has remained self-funded, he found other help at the SBDC.

His counselor, Randy Nelson, has helped with sales and market development. The strategies foster growth. They also help to reversre the adverse impact of the terrorist attack on America to compensate for ustable oil prices. Shane and Randy are exploring other growth opportunities that include government procurement and new products.

With Shane's true grit of a self-reliant and creative American entrepreneur, Yuma may become the home of the world's ultimate in spill protection devices.

"THE SMALL BUSINESS DEVELOPMENT CENTER is a valuable asset to my business. My counselor walks the talk. When he says he's going to do something, he keeps his word. That's unusual today."

Robert Shane Herman, Founder
Enviro Shield Products, LLC
Yuma Arizona

Good Advice:

"Know your industry. Have a superior product and a good price. Make your customers happy with your honesty, service and know-how."

Secret of Success:

"Can't, won't and don't care are not words that belong in your vocabulary. You must find a way to do whatever needs to be done."















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Put Your Marketing on Autopilot

One reason larger companies are able to grow successfully is because they have systems in place that automate many of their core functions. For smaller businesses, marketing, building customer loyalty, and engaging prospective customers are challenging tasks. It's not because these things are inherently difficult, but it takes time and manpower - resources that small businesses are often short on . Automating the process means that you can go about running your business while you have a system in place to build relationships with current customers and potential new ones.

Infusionsoft is one vendor offering a system that enables small businesses to automate their marketing. They just announced an update to their Automated Follow-Up Marketing solution, which consists of tools to automate business processes from marketing, contact management, and e-commerce to billing and accounting. The updated version includes features to make their service even faster and easier: streamlined menus for faster navigation, and a separate setup menu that dramatically shortens the time it takes new users to get up and running.

Since the software is accessed via the web, existing Infusionsoft customers will receive the upgrade automatically - which a nice feature of SaaS solutions in general.

Source: http://smallbiztechnology.com/archive/2008/12/put-your-marketing-on-autopilo.html















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Opportunity in a Down Economy

One bright side of the current economic downturn is that as companies look for ways to cut expenses, they are still spending on solutions to help them save overall.


For example, many smaller businesses are letting employees work from home, or using temporary or virtual offices like Regus. In order to make these kinds of changes and still operate efficiently, companies must have the right technology in place so clients and customers continue to have a smooth, seamless experience. Hosted virtual phone services like RingCentralGotVMailVirtualPBX and J2 Global (OneBox and eFax) allow your operations to continue, wherever your staff is located, while presenting a unified face to your customers. 


RingCentral recently surveyed its small business customers and found that many are rapidly cutting down overhead cost to work more efficiently during tight economic times. They found:


  • 75% of small businesses have been negatively impacted by the economic downturn
  • 72% of small businesses are reducing overhead costs due to the economic downturn
  • Nearly a quarter of small businesses are reducing overhead costs by eliminating cost of physical office space
  • Only 16% of small businesses have staff centralized in one physical office. , - 72 percent work from a home office - 29 percent have staff in multiple locations across the US - 18 percent identify themselves as road warriors If your business offers services that help cut overhead expenses and work more efficiently, this could be a time of growth opportunity.

Source: http://smallbiztechnology.com/archive/2008/12/opportunity-in-a-down-economy.html
















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Sales Tips for a Tough Economy

There is no shortage of advice about how to increase sales in this tough economy. The problem is that many of the ideas are not new — concentrate on filling a specific niche; let the big companies be the generalists — or are overly specific. (Does handing out free portable computer memory sticks with your company’s name on them really work, if you are not a technology company?)

Still, if you search long enough, there are nuggets worth considering.


MORE EFFECTIVE ADS Writing on the Web site of Peak Consulting, which specializes in statistical analysis and economic forecasting, Bob Leduc suggests a three-part approach to increasing your advertising’s impact. 


First, he said: “Always include a powerful offer in your advertising. Offer free information related to your product or service to generate inquiries or Web site traffic. Then, make the most compelling discount or bonus offer you can afford to convert these inquiring prospects into paying customers.” 


To convert these prospects, he said you should do everything you can to capture the contact information of the people who respond to your ads and follow up with them, since “most prospects won’t buy the first time they hear or see your sales message.”


Finally, he suggested, “Remove the obstacle of risk.” The major reason why people don’t buy something they want or need, he says, is that they do not want to take the chance of getting something different than they expect and maybe even losing money. “You can eliminate this risk by guaranteeing satisfaction,” he said. “If you sell products, offer a liberal money back guarantee. If you provide a service, offer to continue working without additional charge until the promised result is achieved.”


CUSTOMERS AS SALESPEOPLE Word of mouth is a great way to goose sales. But you don’t have to sit back and wait for people to spread the word about how wonderful you are, argues James Yuille, a marketer. 


“Make your customers get excited about your business and they will tell their friends,” he said. “Send them ‘thank you’ letters or cards after they buy. Give them a free vacation certificate, a coupon, etc. when they refer others to you.”


ASK FOR THE ORDER Many entrepreneurs have a hard time asking for the order — saying to the customer words to the effect of, “Should I write up the sale now?” 


Duane Marx, writing on Relationship Marketing.comrecommends that you a) not have that reluctance and, b) certainly don’t build it into your Web site, if you are selling products there.


“Have a few places where your prospects can order your products,” Mr. Marx said. “You always want to make it easy for them to buy. By having more order links on your sales page. they’ll be able to buy whenever the urge strikes them.” .


CHARGE MORE One “easy” way to increase revenue is by charging more.


If you think you can’t raise your prices in this economy, think again, suggests Charlie Cook at Marketing for Succcess.com


That is especially true if what you are basically selling is your time.


“Most service professionals think that they’re already charging as much as they can, because prospects and clients often balk at their existing prices,” he wrote. “But nine times out of 10 when prospects complain about price, it’s not the total cost that’s the problem. The problem is that the price is presented out of context, so prospects don’t understand the value of your services. Without understanding the value you provide, a very reasonable price is going to seem high and become a barrier to sales.”


LAST CALL Words matter, especially when it comes to selling. For a humorous example of things not being exactly what they seem, visit Workjoke.com where they point out what salespeople really mean when they use a specific term.


Here are some of our favorites, quoted verbatim:


  • New: Different color from previous design.
  • All new: Parts not interchangeable with previous design.
  • Unmatched: Almost as good as the competition.
  • Years of development: We finally got one that works.
  • Advanced design: The advertising agency doesn’t understand it.

Source: http://www.nytimes.com/2009/01/20/business/smallbusiness/20toolkit.html?ref=smallbusiness















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Financing, With Strings Attached

In this tight lending climate, entrepreneurs may be tempted by an investor’s offer of cash, even if it comes with strings attached.


Vlad Shmunis, the founder of RingCentral, an Internet company that serves small business owners, has an answer to that offer: Think carefully before you accept it.


Mr. Shmunis said that when he was trying to raise money for his start-up company eight years ago, the venture capitalists he approached would not invest unless he changed his business model. Instead of serving small business owners, they wanted him to aim at private consumers.


“We had a fairly solid vision of what we wanted this company to be,” he said, adding that he had built a previous start-up by selling software to small businesses and knew he could find strong demand in that market. But the investors did not agree. “Many V. C.’s just follow the leader, and for a time it was in vogue to just fund consumer-based plays.”


His complaint is echoed by other entrepreneurs. They tell of putting years into finding a business strategy that works and how their success attracts a professional investor. Then, while negotiating the terms of his involvement, the investor asks for changes. He might want to move a company’s headquarters or fire the chief financial officer. Or he might ask to replace one product line with another. 


Especially in this weak economy, entrepreneurs may feel pressured to comply. And many times, complying is the smart thing to do because investors usually have more industry experience than the entrepreneurs they finance. Some entrepreneurs also cling to irrational ideas. But agreeing to such requests just because an investor offers cash is not always the best thing for the business, experts said. 


“Often the investor’s advice isn’t the right advice; maybe it’s not fully informed,” said Winston J. Churchill, managing partner at SCP Partners, a private equity firm based near Philadelphia. “An entrepreneur has to be very careful from whom they take money, and what the person’s experience is.” 


Mr. Shmunis said he gave up on finding an investor after a series of discouraging conversations. Instead, he said, he tapped his savings account, rented a tiny executive suite and worked without a salary for several years. Luckily for him, the investors were wrong: RingCentral now has almost 80,000 small business customers, each paying up to $100 a month in subscription fees. When he was finally ready to take money from investors two years ago, Mr. Shmunis raised $24 million — on his terms. 


Many entrepreneurs, like Mr. Shmunis, prefer to finance their businesses themselves rather than tie their futures to a partner who now has a say in how the company is run. A few, however, learn their lesson the hard way. 


Jason Brown said he was 26 years old in 1984 when a group of venture capitalists offered to buy into Cotton Comfort, the small chain of clothing stores he founded in Dallas six years earlier. The group, which included established investors, knew about his chain because they owned malls where he leased space, and they were impressed by how quickly he had increased sales.


Mr. Brown said he was wowed by their offer of $5 million, and agreed to give up a 46 percent stake in return for their money and management experience. But Mr. Brown said the investors tried to expand too rapidly by making large investments in the company’s headquarters and manufacturing equipment. When the economy slowed down in the late 1980s, Cotton Comfort could not pay its bills. 


“I was too young of an entrepreneur to know that my job was to listen to what my V. C.’s had to say, but to know that they had just a chapter out of a novel of understanding about my business,” said Mr. Brown. He has since founded two successful companies — Custom Nutrition Services, an online provider of vitamins that was bought by Drugstore.com in 2003, and a catering chain, Organic to Go, which he still runs. “They did a lot to help our growth, but they weren’t farsighted enough to know what was right for the company in the long run.”

Source: http://www.nytimes.com/2009/01/29/business/smallbusiness/29sbiz.html?ref=smallbusiness


Is More Relief Ahead for Small Business?

WITH the economy in terrible shape, owners of small businesses could use a break. The tax code offers many to choose from, including some recent additions, and others may be on the way.

Businesses received a batch of concessions late last year, when several measures that expired in 2007 were extended to cover 2008, said Barbara Weltman, a lawyer and author of “J. K. Lasser’s Small Business Taxes.” These include a 20 percent credit on research expenditure and a provision that allows businesses that lease office or other space to recover the costs of improvements over 15 years instead of 39.


A separate break, introduced as part of the Economic Stimulus Act of 2008, was a doubling, to $250,000, of the amount of equipment and other purchases that businesses could write off immediately, instead of a bit at a time through depreciation formulas, she noted.


The figure may go even higher. J. D. Foster, a researcher in tax and entitlement policy at the Heritage Foundation in Washington, pointed to “a consensus in Congress to extend and expand small-business expensing.”


It would help redress an inequity that pervades the taxation of business, he said: the fact that income is generally taxable immediately, while many costs — the other side of the ledger — must be deducted only over time, often a very long time.


A more liberal expensing regimen “seems to be something that has broad consensus politically and is certainly helpful for small businesses,” Mr. Foster said. Just how valuable a benefit it is in a time like this, though, is debatable. 


“It doesn’t do any good if you don’t have enough income to use the deduction,” he pointed out.


Ms. Weltman agreed, saying that the same applies to many other breaks. Doing even less good for small business are changes in some states that are seeking ways to shore up their depleted treasuries. She advised vigilance for “piddling kinds of tax increases that can impact small business.”


One change to federal tax rules that could be useful in today’s climate, especially for businesses that were on a winning streak before slamming head-on into the recession, is found in the stimulus package now snaking its way through Congress. 


A provision would allow businesses that had a loss last year to offset it against profits earned as far back as five years. Businesses could immediately recoup tax paid on the profits that the 2008 loss wiped away.


“Ordinarily when a business suffers a net operating loss, it can carry back the loss two years,” Ms. Weltman explained. Lawmakers “want to extend that to five years, so if you have a very big loss, you’re going to be able to get a refund now. They’re trying to let businesses get some money back so they can use it to survive.”


The amount that can be carried back is limited to 90 percent of the loss; the rest is forfeited. This piece of the provision is known as “Rangel’s wrinkle,” she said, a reference to Representative Charles B. Rangel, the New York Democrat who is chairman of the House Ways and Means Committee, the panel that oversees budget matters.


Deductions and accounting devices won’t prevent some businesses from being unable to pay their full tax bill. As with individual taxpayers, the Internal Revenue Service is willing to show businesses some leeway, a spokeswoman for the agency said. Debt collections may be postponed if matters have gone that far, and leniency may be granted when payments are missed under installment agreements.


Whether or not they get a hand from Congress or the I.R.S., owners of small businesses can give themselves a break by structuring their affairs in a tax-efficient way. Fred Freifeld, an accountant in South Florida, tells fledgling entrepreneurs that they can reduce their liability by incorporating, but that doing so can also make tax matters more complicated, with more kinds of taxes to pay and more frequent payments.


Small-business owners must make payments of estimated personal and, if relevant, corporate income tax, as well as self-employment tax, the equivalent of Social Security and Medicare taxes paid by employees and employers. That requires discipline and, of course, cash, which can be hard to come by when a business is new or operating in a weak economy.


“Don’t get behind the eight ball as far as taxes go,” Mr. Freifeld said. “You’re not used to estimated tax payments; you’re used to being an employee and having taxes withheld. Taxes have to be paid quarterly, and there are penalties if you don’t. A lot of times people who start their own businesses don’t think about it.”


IT is not as though business owners have nothing else to occupy their thoughts. The complexities of taxation and a concentration on other aspects of running a business may mean that new tax breaks are not as beneficial as these owners hope.


“The tax code is a pain in the neck,” Mr. Foster said. “My sense is that small-business people have very little time or inclination to follow the threats or opportunities developing in Washington. If there were a proposal to reduce tax rates on small businesses, it would be more eye-catching.” 

Source: http://www.nytimes.com/2009/02/08/business/yourtaxes/08entre.html?ref=smallbusiness















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Small Business Technology Undefined

We had an interesting discussion here the other day about which subset of products normally covered in PC Magazine should be considered appropriate for use by small businesses. This is one of those questions that can have no certain answer, but talking about it makes you realize just how diverse the needs of a small business are, and how big the demand on you is for business and technical skills.

Some things are easy: For example, nearly all desktop productivity products are suitable for small businesses. And of course, just about any business-grade PC or laptop is a must-have. For that matter, a good number of so-called consumer PCs will do the job just as well. 


Once you get beyond those necessities, what you quickly see is that the categories of products that a small business needs are much the same as for any other business. These include accounting and finance software, networking hardware, e-mail servers, security products, and so on. 


The differences lie in the scale of the required products, their cost, and in how those products are deployed. For example, an e-mail server comes in any number of sizes, including products that are almost consumer-like. It can also take the form of a full-blown Microsoft Exchange server, though you can also get Exchange as part of Microsoft's Small Business Server or buy it packaged as an appliance from Azaleos. 


However, you might prefer to get your e-mail and other collaboration services from a service provider that offers them. Some services offer products that are so like Exchange that you can't tell the difference. Maybe that doesn't even matter to you -- you just need an efficient e-mail system. 


Besides the size and the cost of products, you also need to consider your business and technical styles. Some of you may enjoy having complete control over many of your systems and products, while others are more concerned with the business side of your business and don't want to spend much time controlling e-mail policy or unauthorized Web use. And those style needs may vary from category to category. 


The bottom line is that there isn't much in the way of software and hardware capabilities you don't need in your small business. Your size shouldn't constrain you from taking advantage of technology, because so many options exist to help you fulfill those needs. Take advantage of the ones that are right for your business. 


Source: http://www.allbusiness.com/3776505-1.html


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Do-It-Yourself Market Research

Most small businesses owners who want to build sales and marketing muscle don’t have the budget to call in market research experts. Marketing expertise is helpful but business owners can learn a lot from doing the market research themselves.

For those without a marketing bone in their bodies, the task might sound daunting, but the payoff from doing the primary research yourself can save you money, and the results are instantaneous.

If, for instance, you are considering introducing new products or services, a sure way to fail is to do so without determining whether there’s an actual need or desire for your new product. That’s basic business. So an easy, cost-efficient method of research is to simply talk to your existing clients as well as potential customers to measure their interest. 


This may mean telephoning people you don’t know very well, a challenge for nonsales types; but by polling these clients about whether they want or will use the proposed product or service, you’ll have instant market information from a particular user group on how its members feel about your idea. Their feedback will help you determine which direction to go with it. Talking to customers also works well for businesses owners who are trying to determine their company’s position in the market. 


If you do decide to do this yourself, there are a few things to keep in mind. The person from your business who is conducting the interviews or leading the conversation must listen to what people are saying. Remember, you asked for their opinion, and whether they are critical of or excited about your new product, you need to pay attention to what they are saying. Maintain a certain cheerfulness and professional tone even in the face of criticism. Clients often have good ideas, but you must listen with an open mind. 


Whenever you poll, you are bound to encounter people who do not want to answer your questions, but those who do respond can offer helpful information about the market and the perception of your product or service. With that information, you can redevelop sales material or pick a new tact for how to go after the market. 


Testing the market directly with your product is another way to gauge whether your idea makes sense. For instance, a personal trainer who produced a weight-training video thought marketing his program in sports stores was a good idea, but a limited budget meant he needed to be sure before launching into a major distribution program. He found an expert, although he could have easily done it himself, to seek out a few key stores that would allow interviews with customers about whether they would buy his product. Sports stores, it turns out, weren’t a good fit, so he went another route, avoiding a costly in-store sales effort. 


If you are trying to expand into the Midwest, call 50 stores in the Midwest and see if they want your product. 


Sometimes the marketing objective is more complex than getting a product into a store, but personal research can help in these situations, too. For instance, when a small plastics company that manufactured a recycled edging and irrigation product wanted to open up in markets across the country, its owners decided to analyze the green architecture industry. Through their research, the company recognized industry trends that provided insight in deciding intelligently where and when to expand. 


The bottom line: Don’t let a lack of budget hamstring you when it comes to market research. Be creative and self-sufficient about using the resources at your fingertips, such as clients and customers who are familiar with your goods and services. Then you’ll be on your way toward a smart marketing reconnaissance plan than can help you grow your business. 


Source: http://www.allbusiness.com/marketing-advertising/market-research-analysis-market/11790821-1.html


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