It is the small business strategy that defines what approach and tactics you are going to adopt in running your company. In the absence of a well-defined and well-developed strategy, your small business is doomed.
An important aspect of your small business strategy is the marketing plan you adopt to attract potential customers. Without a well-defined marketing plan, you will lose many potential customers. You also end up wasting a lot of time on issues that are not crucial to your business.
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