Online Reputation Management

by Shannon Roberts, Training Coordinator, UALR Lead Center

As though small business owners didn’t already have enough on their plates, they must now make room for online reputation management (ORM). The Internet has become one of our major forms of communication. This means that consumer advocates, media and customers can post their professional and amateur opinions and experiences with your company within minutes of doing business with you.

Let’s say something goes horribly wrong during a business transaction with one of your customers. Using Twitter, that customer can post a negative (and possibly skewed) opinion of you via their cell phone to over 700,000 people, within seconds. Also, through blogs, YouTube and Facebook, consumers and professionals are free to share their opinions and experiences across the globe. These social networking tools now make it essential for business owners to be diligent in monitoring their online reputation.

Click here to read more...

Online Request for SBDC Counseling

Sign up for our AWC SBDC Email Newsletter






For Email Marketing you can trust