Customer Intelligence: The Value of Getting It Drip by Drip

Sometimes, you need all the information you can about something and then you act on what you have. This is the Jack Bauer approach, which works for him. On the other hand, in dealing with customers and considering how you can get the most value out of the relationship you need what Eric Groves, Senior Vice President of Global Markets calls "drip intelligence". He writes more about this in the following guest column.

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