Wednesday, March 25, 2009

Developing a Small Business: Competitive Advantage Approaches

By making your business distinctly different from others, you also prevent it from stagnating. You need to constantly improve your services in order to attract more customers while retaining existing ones.

Find Out Your Customers’ Needs

When developing your business by differentiation, you need to look at the business from a customer’s perspective. Get to know your customers needs which are currently not being met. Really understanding your customers, including your prospective buyers, is vitally important. Ask your customers; this can be the best way of getting essential information.

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