Defined simply, grassroots marketing delivers your core message to the people where you live, work and play. Grassroots marketing is ideal for small businesses that are on a budget but still need to expand their customer base.
Knowing some highly effective grassroots marketing strategies will help you develop your own grassroots marketing campaigns.
As the author of the award-winning book, Grassroots Marketing: Getting Noticed in a Noisy World, I'd like to be a resource for your and your clients. I've been self-employed since 1981, and offer many articles on frugal/ethical/effective marketing and entrepreneurship at http://www.frugalmarketing.com (especially Down to Business magazine and the back issues of Frugal Marketing Tips since 1997).
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