Define a Target Market in Your Business Plan

To define a target market for your business plan, you should research the potential buying audience for your product. This could range from millions of people if you are starting an online business, to a few thousand individuals if you are opening a retail store in a small town.

If you are catering to the consumer market, narrow your potential customer base to a defined demographic group. By doing so, your business will not only be more attractive to investors, but you will have a much easier time compiling a sales and marketing plan. Study your product or service and determine the most likely consumer.

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Developing a Viable Marketing Plan

Once you have a business plan in place for your company, you may think you are done with the paperwork. Not so.

If you want your small business to succeed, you need a marketing plan to figure out how to get your company to the top of the market.

The first things you are going to need in your marketing plan are an analysis of your competition and your customers.

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Grassroots Marketing for Small Business Success

Defined simply, grassroots marketing delivers your core message to the people where you live, work and play. Grassroots marketing is ideal for small businesses that are on a budget but still need to expand their customer base.

Knowing some highly effective grassroots marketing strategies will help you develop your own grassroots marketing campaigns.

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