Is your marketing working?

Smart marketing based on in depth research can generate leads, build brand awareness, and grow your business. But marketing that's based on luck or raw instincts will only waste money, opportunities, or both.

You can't afford to squander limited marketing resources on campaigns that are hit or miss. Instead, you need to plan, and track marketing efforts so you can learn what works and then jettison what doesn't. That way, you concentrate efforts on tactics that generate real results.

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