Facebook's Latest Design Update Helps Businesses

Facebook continues to evolve as it strives to master its own business model. With the latest evolution, Facebook makes its service more valuable to businesses. With the updated Fan Page, businesses now have the ability to send updates straight to the news feed of any person who has chosen to be a fan of that business.This will help companies make their online marketing strategies more viral.

Additionally, Facebook is adding an analytics tool called Insight so you can better understand the demographic of your fans. If your business currently does not have a Facebook fan page, now is the time to jump on the opportunity for maximum early exposure.

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Don’t forsake your small business marketing strategy

It’s virtually automatic, sadly, that when the economy softens, businesses cut marketing first. And like many reactions, this one is almost always the wrong thing to do.

Marketing shouldn’t be an expense. When properly created and executed, marketing should result in more dollars in than dollars out. But before you get the idea that I’m some kind of Ivory Tower egghead, believe me, I understand how difficult it is to commit marketing dollars when dollar availability is declining due to a recession.

That’s why marketing in the 21st century is so exciting. Small businesses have sooo many more ways to penetrate the market including, and especially, on-line marketing. This universe has many characteristics that are perfect for a small business’ need to be efficient and flexible. For example:

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5 Tips To Prepare Your Website For Universal Search

Over the past few years, building webpages with good content and SEO best practices has been viewed as the most critical piece to ranking well in Google. Late last year, however, Google indicated several times that universal search results will become more visible during the first part of 2009.

What's the difference between universal search results and traditional results pages? Universal Search pages include other forms of web media. Instead of just seeing just the most relevant webpages to a search term, searchers can now find images, blog posts, and videos mixed in among the results, thus creating a more "universal" list of results.

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Getting PR for a Small Business - Tweet Chat Summary

As some of you know, I have been participating in organized events over at Twitter.com called tweetchats (read my backgrounder on Tweetchats).

Last week I was the featured speaker in the @Sbbuzz tweetchat, about getting press coverage for a small business on a tight budget. The summary for “How to Get Good Press” is now posted, in case you missed it.

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Top 10 Marketing Concepts for Small Business

Over the past decade more and more people are getting fired, getting downsized, or getting fed up with their corporate jobs and embark on the journey as a small business owner. Unfortunately, most of the new small business owners fail to consider their marketing plans or strategy. There are many marketing concepts for small business marketing to consider and plan for, but here is our list of Top 10 Marketing Concepts For Small Business Marketing.

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Is your marketing working?

Smart marketing based on in depth research can generate leads, build brand awareness, and grow your business. But marketing that's based on luck or raw instincts will only waste money, opportunities, or both.

You can't afford to squander limited marketing resources on campaigns that are hit or miss. Instead, you need to plan, and track marketing efforts so you can learn what works and then jettison what doesn't. That way, you concentrate efforts on tactics that generate real results.

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Marketing by Example, Part 3

Last week, Pete Wiltjer had just begun to test the crowdsourcing waters in the search for his company's new logo. By the next day, he was surfing a tidal wave of more than 250 submissions.

The high response rate was no accident--Wiltjer even got a pat on the back from the guys at CrowdSPRING for his performance. "One of the things I did right was filling out a very detailed project plan at the beginning and making sure to engage the designers and ask a lot of questions," he says.

The winning logo (pictured) came from one of the 87 creatives who submitted their designs through the crowdsourcing magnate. For Wiltjer, one of the major deciding factors was the designer's incorporation of a creative spin on his old logo. The winning entry was also a product of a healthy back-and-forth between Wiltjer and the designer, something he also used to separate the experienced artists from the amateurs.

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3 Time-Tested Ways To Market Your Small Business Online

As a small business owner, you're certainly feeling the pain of the current economic climate. Whether you call our current situation a recession, a depression, or something else altogether, it's clear that marketing our businesses to those customers who are still spending money is going to be a key to our business survival. And whether we like it or not, Internet marketing is going to have to be at the heart of any effective new marketing effort.

These days, the trend is strongly in favor of customers turning to the Internet to find the products that they're looking for, and if they don't find us (more specifically our websites), they're going to take their business to someone they do find online. This is becoming increasingly true, even when the customer is looking for local businesses. Given this truth, the rest of this article will describe three things you can do to market your small business online. I will also direct you toward a comprehensive Internet marketing course designed and priced with the small local business in mind. Here are three of the many ways you can increase your small small business marketing on the Internet:

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8 Cheap and Easy Recession Marketing Ideas

The squeeze is on for small businesses: How do I conserve cash, but expand efforts to attract new customers and grow sales at the same time? Fortunately, the two are not mutually exclusive. You can do both. Here are some tips and low-cost tactics you can try to cast your net for new customers, and keep those you have:

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