When Pete Wiltjer offered me a front-row seat to the rebranding of his company, I didn't realize it would also be a front-row seat to a catfight. But that's what seems to have broken out in the wake of his crowdsourced logo project.
Since Wiltjer chose his new design last week, our blog comments have seen more sniping than the last 20 minutes of Full Metal Jacket. It's come in all shapes and sizes, mostly from people who are put off by the process or who just flat-out don't like the design. He's more than happy with the results either way, but seeing the backlash has given him yet another chance to show his clients he's willing to take his own advice. "This goes to taking my own medicine," he says. "If somebody wants to write a nasty letter about you, but they don't want to identify themselves, then you don't have any choice but to ignore it. It's like negotiating with Nurse Ratched--you're just going to end up angry and frustrated and nothing good is going to come from it."
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