Marketing by Example, Part 6

Here's the new brand--same as the old brand.

It might sound like a crazy way to start off the last blog in a series about the rebranding of a company, but at the end of the day, it was less about how Pete Wiltjer would change his brand and more about how he changed the way he presented it. He's got a new website, complete with new copy, integrated social networking tools and a new logo. But he's still sending the same message, as illustrated by the photo here: "I help you find the right people."

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