In his landmark book, Megatrends, futurist John Naisbitt proposed that the more high tech we have, the more high touch we will want. After more than a quarter of a century - well into a new century - and with technological innovations now in our possession that would have seemed like magic in 1981, this Naisbitt prophecy is still valid.
But what does “high touch” mean? Do we have to be able to “press the flesh”? Or could 21st century high touch be just seeing another person’s face? Well, the answer to these questions might be found in the brain.
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