Last summer, I heard a story on the radio about a man who had decided to conduct an experiment. For one year, he was only going to buy products or services from companies where he had personally met the owner.
The experiment was meant to combat the impersonal nature of many of our transactions these days. We shop at big-box stores, bank at multinational financial services companies and eat at chain restaurants. The man talked about how he ended up eating at the same three restaurants over and over again because he just didn’t have the time to meet any other local restaurant owners. At the time, the story got me thinking about which three restaurants I would patronize if I could only go to three restaurants for the next year.
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