Cash is king for a reason. The question is, how do you get more cash, improve your odds for surviving this economic downturn, and improve the value of your business without getting a loan or investors?
Every day I hear about cash flow problems from business owners. In this economy, most of us are having cash flow concerns. If you don’t understand the different ways to increase your cash flow you may be like the typical business owner that thinks, “I just need to sell more.” If you sell more you might be making the problem worse. Most bankruptcies and business failures tend to occur when business sales are at their highest level. Increasing sales can help if you have good profitability and a positive cash flow. If you are having cash flow concerns, chances are you can’t get a loan from the bank. My clients continue to come up with inventive ways solve their cash flow concerns. Here are some stories of how some of my clients have improved their cash flow that demonstrates 8 opportunities you have to increase your cash flow:
1. Create a positive cash flow cycle.
The cash flow cycle refers to the difference in timing between when you pay for products or payroll and when you get paid by your clients. A negative cash flow cycle means you pay out before you get paid. A positive cash flow cycle means you get paid before you have to pay out. One client recently asked her vendors for 30 day terms and got it. It put her into a positive cash flow immediately. Other clients have started asking for ½ down before they start the job and some clients offer small incentives for paying A/R accounts early.
2. Increase your average sale.
If you can get your customers to buy more of your stuff, for more money, and more often you will increase your average sale. When your average sale goes up more dollars go into your bank account. I have one retail client that started carrying more upscale products, increased her prices on some items, and bundled or packaged some products together. She saw an immediate improvement in her cash flow.
3. Increase your sales and marketing efforts.
This is a hard time for building supply companies. One client opened a building supply company just before the real estate market slow down. Oops! So, he took a gamble and advertised on T.V. It was hard to spend the money, but the results are that he has been increasing sales every month since he opened. Another client doubled her sales force and has increased sales every month of the downturn. There really is a lot of opportunity out there.
4. Cut your costs.
This one seems like a no brainer, however, many of my clients have been slow to do the difficult cost cutting that is required to stay profitable. One of my clients was very slow to cut costs. We worked together and talked about each expense and explored other ways to get what she needed without spending so much. We found several creative ways to cut costs without hurting productivity or customer service.
5. Reduce or restructure debt payments.
The payments you make on business debts are an important area that affects your cash flow. One client talked to their banker, but the banker was reluctant to refinance or restructure the debt. I told this client that the secret was to talk to a bank different from his own. Banks other than yours view gaining your deposit and loans accounts as a big win. Your current bank doesn’t always appreciate your accounts until they are about to lose them. Needless to say, this client did well in lowering their debt payments and received some other nice perks as well.
6. Reduce or eliminate capital expenditures.
One business I worked with had a very tight cash flow because she is growing. Growth always creates a drain on cash. She needed equipment and trucks to get the next step. Buying new stuff was out of the question. She started asking people she knew for what she wanted and got the equipment and trucks for almost nothing.
7. Increase the productivity of your staff.
I worked with a small business with a tight cash flow that was doing about $800,000 in annual sales but there was very little profit, they were just breaking even. We determined through a break even analysis that if we increased sales to $1,000,000 they should add about $100,000 to the bottom line. When they came back the next year they had actually increased their sales to $1,400,000, but there was still no profit. Based on the numbers, our analysis of the situation was that they hadn’t increased the productivity of their staff. When they added new business, their staff costs expanded with their sales. The idea is to find ways for your staff to get more done with less time, energy, effort, or cost.
8. Increase your prices.
Increasing price is one of the hardest things for business owners to do. I worked with one owner to research the prices of her competitors. We found that her prices were at least 25% below what her competitors were charging for the same type of products. We experimented with pricing and found that some items actually sold faster when they were priced higher. One business owner increased his prices by just $1. It added an extra $3,000 a month or $36,000 annually to the cash flow.
You know that “cash is king.” It is the key to surviving the down times. By working smarter as well has harder you will improve your chances of survival and increase the value of your business. Think of it this way; by improving your cash flow now in this economy, when it bounces back (and it will), you will profit from improved profitability, productivity, and a positive cash flow.
— Kirk Davis
Source: http://blog.wsbdc.org/articles/15/8-ways-to-increase-your-cash-flow-in-a-cash-crunched-economy
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