Thursday, February 26, 2009

Small Business Success Story

2003 SUCCESS AWARD

Name of Business:           Enviro Shield Products
Nature of Business:         Manufacturer of patented spill prevention devices and absorbent products
Owners:                        Robert Shane Herman and LeAnn M. Herman
Address:                       1021 S. Thomas Ave., Yuma AZ 85385
Phone:                          (928) 344-3113
Fax:                             (928) 344-5639
Email:                            shaneespllc@aol.com
Website:                        
www.enviroshieldproducts.com
Business Structure:          LLC
Year Business Began:       1999
Employees at Start Up:     2
Employees in 2003:          6
First Year Revenues         $120,000
Revenues in 2002:           $120,000
2003 Revenue Forecast:   $ 600,000 - $ 1 million
Start Up Capital:             $ 10,000
Source of 
Initial Capital Funds:        from 401K
2003 Line of Credit:         None/self-funded

SBDC Counselor Randy Nelson

Shane Herman's idea for his business, Enviro Shield Products, welled up in the oil fields of the sweeping Alaskan slope at Prudhoe Bay. Shane grew up among the oil rigs of North Dakota and he found opportunity in his changing industry. He saw the oil industry boom in the 1970s and bust in the 1980s. He went to work for British Petroleum in Alaska in 1990. In 1994, the company implemented a zero tolerance spill policy.

Shane and his father-in-law, Amie Volz, started developing spill protection devices during their off-duty hours at Prudhoe Bay. Shane resigned from BP (by then renamed to mean Beyond Petroleum {BP} in 1999 and went home to Yuma to start Enviro Shield Products in his garage.

Now, the family business occupies a 5,000-square-foot facility that provides increased electrical and manufacturing requirements. Amie is production manager. Shane's wife, LeAnn, manages the office. Shane and LeAnn have a 15-year-old son, Chase.

Enviro Shield manufactures and sells a full line of environmentally sound portable and attached spill containtment devices. The devices protect against engine drips and accidental spills. A line of absorbent products is being developed. Enviro Shield products were patented and trademarked in 2002.

Shane cashed out his BP 401K to raise start-up money. Expansion capital was scarce. The Arizona Department of Commerce suggested that Shane seek advice from the Small Business Development Center. Although Shane has remained self-funded, he found other help at the SBDC.

His counselor, Randy Nelson, has helped with sales and market development. The strategies foster growth. They also help to reversre the adverse impact of the terrorist attack on America to compensate for ustable oil prices. Shane and Randy are exploring other growth opportunities that include government procurement and new products.

With Shane's true grit of a self-reliant and creative American entrepreneur, Yuma may become the home of the world's ultimate in spill protection devices.

"THE SMALL BUSINESS DEVELOPMENT CENTER is a valuable asset to my business. My counselor walks the talk. When he says he's going to do something, he keeps his word. That's unusual today."

Robert Shane Herman, Founder
Enviro Shield Products, LLC
Yuma Arizona

Good Advice:

"Know your industry. Have a superior product and a good price. Make your customers happy with your honesty, service and know-how."

Secret of Success:

"Can't, won't and don't care are not words that belong in your vocabulary. You must find a way to do whatever needs to be done."















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