Last week, Pete Wiltjer had just begun to test the crowdsourcing waters in the search for his company's new logo. By the next day, he was surfing a tidal wave of more than 250 submissions.
The high response rate was no accident--Wiltjer even got a pat on the back from the guys at CrowdSPRING for his performance. "One of the things I did right was filling out a very detailed project plan at the beginning and making sure to engage the designers and ask a lot of questions," he says.
The winning logo (pictured) came from one of the 87 creatives who submitted their designs through the crowdsourcing magnate. For Wiltjer, one of the major deciding factors was the designer's incorporation of a creative spin on his old logo. The winning entry was also a product of a healthy back-and-forth between Wiltjer and the designer, something he also used to separate the experienced artists from the amateurs.
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