Squeezed!

Small businesses have to decide whether creating a Web site for mobile devices is worth the expense

By ROGER CHENG

Small businesses are wondering if they should think smaller.

As consumers increasingly surf the Internet on mobile devices such as cellphones and BlackBerrys, small firms have to decide whether to build or remake Web sites to accommodate them. The investment may be hefty, but so is the risk of ignoring an expanding market.

Traditional Internet sites are sometimes difficult, if not impossible, to view in their entirety on a cellphone screen, especially if they have large graphics, video and interactive features that aren't compatible with mobile browsers. As a result, more businesses are designing and formatting their content especially for smaller screens.

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