Five Ways Web Design Has Changed To The Advantage of Small Businesses

Web design has changed significantly. What are the changes, and how can you to take advantage of them? Let me tell you a story.

In 1999, the Internet bubble was at its peak. New companies — all planning to become “the next big thing” — were launched daily. These companies were famous for two things — thinking BIG and massive “burn rates.” “Burn rate” refers to the rate a company goes through money. They were spending hundreds of thousands on programming to produce web sites considered mediocre by today’s standards.

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5 Tips To Prepare Your Website For Universal Search

Over the past few years, building webpages with good content and SEO best practices has been viewed as the most critical piece to ranking well in Google. Late last year, however, Google indicated several times that universal search results will become more visible during the first part of 2009.

What's the difference between universal search results and traditional results pages? Universal Search pages include other forms of web media. Instead of just seeing just the most relevant webpages to a search term, searchers can now find images, blog posts, and videos mixed in among the results, thus creating a more "universal" list of results.

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Keys to Creating a Small Business Website

In some cases, small business owners decide to create their own sites. This must be done with care and intelligence. Here are a few questions all business owners with a Web presence should ask themselves in order to help set their site on its way into the World Wide Web.

Does your site have enough content? One of the most common mistakes a small business website can make is to provide insufficient content. Not only do visitors need to understand what your business is about, so do the search engines.

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MoFAST Web Site Updated, Improved

MU Extension's Business Development Program has revamped and updated its Web site for the MoFAST Technology Development and Commercialization program, according to Paul Rehrig, director of the MoFAST program. The renovated site (www.mofast.net) was launched earlier this month and:

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Website Advertising & Website Promotion Strategy Tips

If you have a business, you probably have a website - and if you don't, then you need to get one - because your competitors almost certainly do.

One of the biggest problems that plague small businesses today is how to get more traffic, customers and sales to their sites. Believe it or not, there are many effective strategies that can help increase your ranks on search engines, thereby increasing your website's potential visitors and customers. This can be done in a number of ways by using linking strategies, submitting your site to directories and industries that are specific to the business and writing keyword rich content in a subtle fashion that link to your site and that other online businesses can use in their newsletters. Blogging on business sites and press releases also helps in advertising, and can work wonders when it comes to the visibility of your website.

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4 Easy Steps To Create A Business Website

A small business website can be a great marketing tool. Developing a website for a small business is not difficult. However, you want to make sure that you do it correctly to reap its maximum benefits.

Here are the steps you should take when creating a website for your business:

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Tips to boost your ecommerce sales

by: Rieva Lesonsky

One of the smartest ways to make money today is to sell “stuff” on the Web. Hopefully, you’re all doing that—but are selling successfully? Check out these 10 tips for selling better online from Practical Ecommerce.com. Even a small tweak to your Web site can mean a big difference in your sales. Not all of these tips will work for every site, but here are a few that made sense to me:

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Micropayments Capture New Online Revenue

As applications for phones, music, online games, and other forms of cheap entertainment become more widespread, a new method of payment known as micropayments is becoming a growing industry for developers, businesses, and consumers.

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Advantages of Creating a Website for Your Small Business

Read on to learn how running your own website can help you grow your business.

• A website provides your company history.

  You can include the date your company was formed, some pictures, achievements and important milestones.

  This will position you in the minds of visitors as a well-established company that can be trusted.

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5 Tips To Prepare Your Website For Universal Search

by Jonathan Bentz

The process of internet marketing is going to change over the course of this year. Is your website ready? Over the past few years, building webpages with good content and SEO best practices has been viewed as the most critical piece to ranking well in Google. Late last year, however, Google indicated several times that universal search results will become more visible during the first part of 2009.

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Squeezed!

Small businesses have to decide whether creating a Web site for mobile devices is worth the expense

By ROGER CHENG

Small businesses are wondering if they should think smaller.

As consumers increasingly surf the Internet on mobile devices such as cellphones and BlackBerrys, small firms have to decide whether to build or remake Web sites to accommodate them. The investment may be hefty, but so is the risk of ignoring an expanding market.

Traditional Internet sites are sometimes difficult, if not impossible, to view in their entirety on a cellphone screen, especially if they have large graphics, video and interactive features that aren't compatible with mobile browsers. As a result, more businesses are designing and formatting their content especially for smaller screens.

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Top 10 Marketing Concepts for Small Business

Over the past decade more and more people are getting fired, getting downsized, or getting fed up with their corporate jobs and embark on the journey as a small business owner. Unfortunately, most of the new small business owners fail to consider their marketing plans or strategy. There are many marketing concepts for small business marketing to consider and plan for, but here is our list of Top 10 Marketing Concepts For Small Business Marketing.

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Capture and Manage Leads from Your Website in Real Time

We wrote about Demandbase after the company’s launch last Fall, including their browser-less widget called Demandbase Stream, which runs like a ticker on your desktop and allows you to see which businesses are visiting your website, what their search string was to get there, and contact information - all in real time.. They've upgraded the application so that it works directly with Salesforce.com and LinkedIn, and improved the delivery of leads generated from the traffic on your website.

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Dribs and Drabs: Springing Into Action

Today is one of those days where you just know Spring is coming, but you need further proof. In light of that feeling, which has been with me since I got up this morning, I'm concentrating on items that are "further proof" of statements made by agencies in how they will help you in terms of the Recovery and Reinvestment Act of 2009.

(1) Employers to Receive COBRA Medical Coverage Tax Credit. The IRS released information relative to employers claiming credit for the COBRA medical premiums they pay for former employees. If your small business has had to lay off workers due the recession, this may be important for you to know. The IRS unveiled new information on their website that includes an extensive set of questions and answers for employers. In addition, the website contains a revised version of the quarterly payroll tax return that employers will use to claim credit for the COBRA medical premiums they pay for their former employees.

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