Monday, March 16, 2009

Tough Times Call for New Ideas

It's a scary time to own a business, and the knee-jerk reaction may be to just keep chugging along and wait out the financial storm. But that's a risky decision.

This recession is expected to be longer, deeper and deadlier for businesses than any this nation has seen in decades.

The savviest entrepreneurs right now aren't hunkering down. They're rethinking their business models and hunting for new strategies based on the assumption that consumer spending won't be rebounding to prerecession levels and that the types of products and services people want will be much different from before.

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