There are plenty of programs and systems available to help you market your business. Many of them are excellent at driving traffic to your website. The problem for many small business owners is these things can be expensive - really expensive in some cases.
If you don't have the budget or the desire to hire a service or purchase a program to push prospects toward your products or services, there are several things you can do to advertise and promote your business without costing you big bucks. In fact, they can be free - or nearly free.
One of these ways is through email marketing. If you learn how to write an effective email, you can parlay that talent into a list-building tool to grow your business quickly and inexpensively. The only expense involved will be for an autoresponder service (which can be found for about $20 a month) and your time. Once you have the techniques down, the time investment will be quite small.
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