Over the last few months we have been learning and counseling people on using new technologies for their businesses. The reason we are expending a lot of resources on "social media" are quite obvious, they work and are a very affordable alternative to traditional marketing practices.
What I am talking about are new tools like Google Apps for businesses, LinkedIn, FaceBook, Twitter, and Blogs. We had a nice discussion the other day on how all these tools tie into what we do in the SBDC world. Drilling deeper how can we use different social media tools and applications together to really make an impact on our organizational mission?
After some discussion internally we developed a model for what we have observed and practiced, and hope to follow in the future. I also am now a believer in collaborative efforts and would appreciate any comments on the following flow chart:
(SBDC) Center Social Media Strategy
(SBDC) Center Social Media Strategy
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