Showing posts with label entrepreneurship. Show all posts
Showing posts with label entrepreneurship. Show all posts

Saturday, April 11, 2009

Entrepreneurship IS Economic Development

It doesn’t take a crystal ball to predict that both the opportunities and the pressures created by today’s global economy will continue into the next year and beyond. The economic landscape shifts dramatically nearly every month as a result of changes in workforce, access to capital and availability of new information.

In the midst of this, entrepreneurship has emerged as a powerful engine for economic growth. Entrepreneurship itself is nothing new; the emphasis it is now receiving certainly is. The reason for this intense interest has to do with the growing awareness of the long-term regional employment growth created by entrepreneurship.

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Wednesday, April 8, 2009

Entrepreneurship—It’s never too late

Do you ever think to yourself that all the good ideas for a new business, product or service have all been discovered already and that nothing you think of is worthy of marketing in a business venture. Maybe you are convinced that a new business start up is too risky, one has to work too hard at it, or that the payback isn’t worth the investment.

The truth is that entrepreneurship is hard, risky and often doesn’t provide a significant return on investment. It’s common knowledge that more businesses fail within the first five years than not.


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Facts About Entrepreneurship

When anyone is first thinking about starting their own business, they want some cold hard facts regarding this industry. They want some facts on how many make it, how many fold, how many hit their profit goals and how many of them over shoot their profit goals, etc. So I have put together a little list of some interesting entrepreneurship facts for you courtesy of the Kauffman foundation.

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Sunday, April 5, 2009

Ten Reasons Why You Need a Strong Business Plan

A business plan is the cornerstone of starting a business as well as a significant tool for monitoring the progress and growth of your company. Below are 10 key reasons why you should have a business plan.

1. To Attract Investors. Before investors can decide whether or not to back your business financially, they will need to know as much as possible about how the business will operate and how their investment will be spent.

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Characteristics That Point Towards Entrepreneurship

Have you ever wondered if working under someone else is the right fit for you? Have you struggled with finding that perfect job that you can be happy with for more then a year at a time? You just may be built to be an entrepreneur rather than working for someone else. Below are some characteristics that may point towards you wanting to switch to entrepreneurship.

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Wednesday, March 25, 2009

Haven't We Learned Our Lessons from the Dotcom Bust?

Amidst all this financial doom and gloom there's a whiff of a familiar scent in the air. It's the smell of irrational exuberance and, in some camps, both entrepreneurs and venture capitalists are partying like it's 1999. Is this a bad thing? Not necessarily, but remember the dotcoms that were booming in 1999 started bombing a mere year later.

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How to Keep Technology Costs Down

For many business owners, technology spending represents a good portion of the yearly budget. In the startup phase in particular, tech costs can balloon as you acquire new equipment and systems to get your fledgling business off the ground.

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Four Rules To Follow During This Economy

While the present economy removes opportunities and resources, it has also managed to add new and different opportunities. Here are four key points:

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Wednesday, March 18, 2009

Entrepreneurs’ Secret: Smarts, Guts, and Luck

Great entrepreneurs share and need SGL: Smarts, Guts, and Luck:

Smarts
The best self-made entrepreneurs possess outstanding street smarts, intuition, emotional and conceptual intelligence as much as–and often more so than–book smarts, analytics, and managerial intelligence.

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Monday, March 16, 2009

2009 Business Plan Series - Part 1 - The Art of Starting

Before we dive deep into the how and what of a business plan, this first part of an ongoing series is focused on the why of starting a business and doing your homework and preparation properly.

You might have heard of the book “Art of the Start” by Guy Kawasaki. It is a great primer on getting ready to write the plan and the process of writing and getting the pitch ready for investors.

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Sunday, March 15, 2009

Growing Your Business Your Way

There's something to be said for doing things your way. Learn how the masterminds behind Starbucks and Subway followed different paths to megasuccess.

They have built two of the best-known and most successful businesses in the food and beverage industry. Their brands have become household names in America, rivaling longer-established companies. They've delivered large profit margins in an industry where margins are historically tight and competition is extremely fierce. They've brought their companies overseas, and now there are new words for their products in Japanese, Hindi and even more exotic languages.

But Fred DeLuca, founder of sandwich supremo Subway, and Howard Schultz, founder of coffee conglomerate Starbucks, each did it his way. Indeed, their roads to profit diverged on one key point: Schultz has kept his chain company-owned, while DeLuca has built his corporation through franchising. (In fact, Subway retains only one company-owned store.) In both cases, the decision to franchise or to remain company-owned was perhaps the critical element in building the business. And in both cases, the decision paid off. Earlier this year, Subway, which DeLuca founded in 1965 with a $1,000 loan, opened store No. 18,000. The sub chain now has more outlets in the United States than McDonald's, yet it has continued to post growth rates higher than most other food and beverage chains. It has also opened outlets in more than 70 countries. For its part, since its founding in 1971, Starbucks has grown into a company with over 7,000 outlets worldwide and sales topping $2 billion per year. In an exclusive interview with Entrepreneur, DeLuca and Schultz explain why they chose the roads they did, examine the advantages and disadvantages of their strategies, and consider whether other entrepreneurs should emulate their paths.

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Thursday, February 26, 2009

Sales Tips for a Tough Economy

There is no shortage of advice about how to increase sales in this tough economy. The problem is that many of the ideas are not new — concentrate on filling a specific niche; let the big companies be the generalists — or are overly specific. (Does handing out free portable computer memory sticks with your company’s name on them really work, if you are not a technology company?)

Still, if you search long enough, there are nuggets worth considering.


MORE EFFECTIVE ADS Writing on the Web site of Peak Consulting, which specializes in statistical analysis and economic forecasting, Bob Leduc suggests a three-part approach to increasing your advertising’s impact. 


First, he said: “Always include a powerful offer in your advertising. Offer free information related to your product or service to generate inquiries or Web site traffic. Then, make the most compelling discount or bonus offer you can afford to convert these inquiring prospects into paying customers.” 


To convert these prospects, he said you should do everything you can to capture the contact information of the people who respond to your ads and follow up with them, since “most prospects won’t buy the first time they hear or see your sales message.”


Finally, he suggested, “Remove the obstacle of risk.” The major reason why people don’t buy something they want or need, he says, is that they do not want to take the chance of getting something different than they expect and maybe even losing money. “You can eliminate this risk by guaranteeing satisfaction,” he said. “If you sell products, offer a liberal money back guarantee. If you provide a service, offer to continue working without additional charge until the promised result is achieved.”


CUSTOMERS AS SALESPEOPLE Word of mouth is a great way to goose sales. But you don’t have to sit back and wait for people to spread the word about how wonderful you are, argues James Yuille, a marketer. 


“Make your customers get excited about your business and they will tell their friends,” he said. “Send them ‘thank you’ letters or cards after they buy. Give them a free vacation certificate, a coupon, etc. when they refer others to you.”


ASK FOR THE ORDER Many entrepreneurs have a hard time asking for the order — saying to the customer words to the effect of, “Should I write up the sale now?” 


Duane Marx, writing on Relationship Marketing.comrecommends that you a) not have that reluctance and, b) certainly don’t build it into your Web site, if you are selling products there.


“Have a few places where your prospects can order your products,” Mr. Marx said. “You always want to make it easy for them to buy. By having more order links on your sales page. they’ll be able to buy whenever the urge strikes them.” .


CHARGE MORE One “easy” way to increase revenue is by charging more.


If you think you can’t raise your prices in this economy, think again, suggests Charlie Cook at Marketing for Succcess.com


That is especially true if what you are basically selling is your time.


“Most service professionals think that they’re already charging as much as they can, because prospects and clients often balk at their existing prices,” he wrote. “But nine times out of 10 when prospects complain about price, it’s not the total cost that’s the problem. The problem is that the price is presented out of context, so prospects don’t understand the value of your services. Without understanding the value you provide, a very reasonable price is going to seem high and become a barrier to sales.”


LAST CALL Words matter, especially when it comes to selling. For a humorous example of things not being exactly what they seem, visit Workjoke.com where they point out what salespeople really mean when they use a specific term.


Here are some of our favorites, quoted verbatim:


  • New: Different color from previous design.
  • All new: Parts not interchangeable with previous design.
  • Unmatched: Almost as good as the competition.
  • Years of development: We finally got one that works.
  • Advanced design: The advertising agency doesn’t understand it.

Source: http://www.nytimes.com/2009/01/20/business/smallbusiness/20toolkit.html?ref=smallbusiness















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Wednesday, February 25, 2009

Start-up success strategies

If you’re thinking of starting a business, then your timing couldn’t be better. As a woman, there’s more support for you than ever before, from online communities like Work It, Mom! to incubators designed to jump-start your startup. But even with all these resources, launching is daunting! More than half of all ventures won’t survive year four.


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Tuesday, February 24, 2009

Best Small Businesses to Start

Learn from the examples of entrepreneurs who’ve succeeded in these hot start-up areas

By Matthew Bandyk for US News and World Report
Posted November 13, 2008

America's economic future is uncertain. Unemployment is up sharply. Credit is tight. People are worried about their savings. So is it a great time to start a business? "Are you crazy?" might be the quick answer.

But it's not necessarily the right answer. Starting a business has always been a bold, risky move. Even in good economic times, the failure rate of new small businesses is high. But a well-conceived business can always catch on.

So how can a wannabe entrepreneur succeed? U.S. News's Best Small Businesses to Start springs from the idea that those who stand on the shoulders of giants can see the farthest. The entrepreneurs behind the types of start-ups we profile here have defied the odds, finding both profit and an enjoyable, independent lifestyle along the way.

We interviewed over a dozen experts, quizzing them about the economic trends that will most affect small businesses in the years ahead. Then we looked at where entrepreneurs can capitalize on these trends. The 15 start-up ideas here aren't about cashing in on hot fads. They're a way to help you be among the first to catch waves that won't crash down anytime soon.

"The first question you have to ask yourself [before you start a business] is which are the sectors where I have knowledge, skills, and contacts to operate in," says Jeff Cornwall, director of the Center for Entrepreneurship at Belmont University. The 15 Best Small Businesses to Start include a variety of sectors.

Start with this economic trend: the millions of baby boomers who are beginning to retire now. Small businesses like Guava Home Care in Hockessin, Del., are filling the increasing demand for home healthcare, helping seniors stay in their homes and be more independent. Small businesses can offer the human touch and specialized service that larger ones may find hard to provide.

Another trend is globalization. More U.S. businesses than ever are connected with the world. There's a huge market out there for American entrepreneurs to sell to, and it's growing. "There's going to be an equivalent to the U.S. middle class created each year over the next decade" in the developing world, says Steve King of the Institute for the Future.

Some entrepreneurs—be they companies going global or outsourcing firms—educate and train businesses in the new game of globalization. Export managers link domestic buyers with foreign sellers.

The demand for energy efficiency and an environmentally friendly footprint is also spurring entrepreneurship. Energy auditors help businesses and homes save money by reducing energy costs.

In the increasingly competitive field of education, fledgling higher education services like New Mountain Ventures are finding ways to keep people in school. Parents worried about their kids' development are willing to pay top dollar to athletic trainers in hopes of creating the next star athletes. They also will hire professional tutors who can give their kids the individualized attention that the major test-prep companies maybe cannot.

Today's struggling economy may itself present opportunities. Businesses slammed by the economic slowdown often look to cut back and focus on their most essential tasks. That can mean contracting out jobs once done in-house. Outsourcing does not have to mean moving American jobs overseas. Indeed, the demand for corporate outsourcing has created a profitable opportunity for smart, nimble entrepreneurs who can help bigger companies save. With her website virtualhires.com, Rosemary Zalewski of Cleveland, Ohio places virtual assistants who do freelance administrative work at big companies. Similarly, freelance Web writer Melissa Rudy of wordsbymelissa.com lands projects writing online content for companies that don't have the staff to do it themselves. She now makes more money self-employed than she did working as a technical writer.

Modern communication tools also make it easier for start-ups to get off the ground. Social networking sites and blogs help entrepreneurs, like career counselors and financial advisers, establish their expertise and credibility. And customers can find you today with a mouse click. Sellers of fresh produce are using the Internet to cater to the growing demand for organic food: You can place your order on online farmers' markets and have it delivered to your house.

Many of the Best Small Businesses to Start can be run from a home office, cutting start-up costs. Alex Chamandy of Arlington, Va., runs a computer repair business from his basement. An art dealer is at home today online as much as in a gallery.

It's not just old businesses that are being revolutionized. Some start-ups, like online consignment stores, are a brand-new type of business. Purely online businesses may be more recessionproof than traditional small businesses, as they're not "tied into any particular slowdowns in that local area," says Pamela Slim, author of the Escape from Cubicle Nation blog.

Best Small Businesses to Start shows you how you can make your start-up more likely to succeed. The businesses on our list are certainly not the only way for entrepreneurs to succeed in today's economy. But we hope this will get you started.

15 Best Small Businesses to Start

  • Athletic Trainer
  • Career Counselor or Coach
  • Computer Services
  • Energy Auditing
  • Export Manager
  • Financial Adviser
  • Freelance Web Writer
  • Going Global Firm
  • Higher Education Services
  • Home Healthcare
  • Online Art Dealer
  • Online Consignment
  • Online Farmers' Market
  • Outsourcing Firm
  • Tutor
Click Here to go to the Original Article By Matthew Bandyk for US News and World Report
Posted November 13, 2008
(c) 2008 US News and World Report

Source: http://www.mtsacsbdc.com/web/index.php?module=article&view=45















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There are pros, cons for start-ups in bad economy

Looking to start a small business during this economic slump?

Well, it's not impossible, but it does require entrepreneurs to be extra diligent to help optimize their chances of survival.

In this economy there's little room for error when it comes to launching a new business, but there are also opportunities that start-ups can take advantage of now that may not have surfaced during better times, experts say.

"It's the best of times and the worst of times for start-ups," says Lawrence Gelburd, a Philadelphia-based management consultant and a lecturer on entrepreneurship at the Wharton School of the University of Pennsylvania. "It's the worst of times because there is a tremendous lack of consumer confidence and a lot of fear in the marketplace, but it's also a good time for getting great deals."

To start, there are a lot of unemployed workers at all levels looking for jobs and willing to take less pay.

"There's a lot of real talent out there, and you can hire many of them for a song and dance," says Gelburd.

Plus, the down market has eliminated some of the competition from the marketplace and made suppliers more willing to negotiate, he adds.

Still, it's a tough market, and to survive, a start-up needs to be prepared.

"You need to start a business smart," says Gloria Glowacki of the Small Business Development Center at Stony Brook University. That means having a business plan in place and also realistic financial projections, says Glowacki, noting that the center can assist start-ups with their planning at no cost.

A business plan can help keep your business on course, but it is also important if you're looking for funding, notes Trevor Davis, senior vice president and chief lending officer for the Community Development Corp. of Long Island, or CDC, in Centereach, which provides small-business lending and training.

Lenders generally want to see monthly cash-flow projections for the first year and then annual projections for the next two years thereafter, he notes.

The CDC offers a 12-hour program for $40 that covers four major components necessary to run a business, including cash-flow planning. Entrepreneurs who complete the program and a business plan and have a credit score of at least 620 can be eligible for a jump-start loan of up to $10,000.

Michelle Zimmerman fulfilled those requirements and secured a jump-start loan last January, which helped her kick off Rainbow Star Books, a Centereach-based publishing company of educational resources. The CDC loan and a $2,000 grant from the Suffolk County Women's Business Enterprise Coalition helped launch her first book, "Can't Catch a Butterfly" ($16.95).

"I needed help to be able to get started," says Zimmerman, who also works full-time as an independent speech pathologist.

She says she hasn't given up her day job because she's trying to be fiscally responsible and grow her business cautiously.

"I don't want to get in over my head," says Zimmerman.

That's the best tactic to take in this economy, notes Rosalind Resnick of Axxess Business Consulting, a small-business consulting firm with offices in Centerport and Manhattan.

"Keep your overhead low," she says. Start by working out of your home, perhaps even part-time, she advises.

"You really need to be prepared to stick it out for the long haul," says Resnick. "It may take two to three years to get your business to the point that it's kicking off positive cash flow."

That's why it pays to have a cash reserve of six to eight months to fall back on, notes Glowacki.

The bottom line is that start-ups need to be ready for even the worst-case scenario.

"They have to be adequately prepared for anything that comes up," says Les Fixell, a counselor at the Service Corps of Retired Executives office in Melville, which provides free business assistance to entrepreneurs. "A surprise usually comes when they're not prepared."

KEEP ON KEEPING ON

Making it as a startup over the long haul is difficult in any economy.

While 66 percent of all small businesses survive at least two years, only 44 percent survive four years, according to the U.S. Small Business Administration's Office of Advocacy in New York City. So it pays to be prepared. For more tips on getting started in your new business, check out the SBA's startup guide at www.sba.gov/small businessplanner/plan/getready/serv_mark_getinstartd.html.

Source: http://www.newsday.com/services/newspaper/printedition/monday/business/ny-bzherz6011963jan26,0,43597.story















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Wednesday, February 18, 2009

SBA Resources for Boomer Startups

The U.S. Small Business Administration has a new package of resources for older entrepreneurs looking to start both for-profit and nonprofit businesses. The site, 50-Plus Entrepreneur, is targeted to those seeking to start a small business, but offers lots of practical advice for social entrepreneurs as well. For example, people can get help in analyzing their competition, counseling problematic employees, improving cybersecurity, developing a business plan and determining how much insurance is needed.

That audience might also be interested in Encore Careers. "The growing network of people in encore careers is transforming the workplace and the way that people think about work. More and more individuals in the second half of life are combining continued income with personal fulfillment and social impact." Here's a success story about a social entrepreneur. URL: http://sbdcrn.blogspot.com/2009/02/sba-resources-for-boomer-startups.html

Here's a success story about a social entrepreneur of Joseph James:

When Dr. Martin Luther King, Jr., was assassinated, chemistry classes suddenly seemed less relevant to Joseph James. Instead, the college student gravitated toward economic development.


While working in multiple government offices over three decades, he continually looked for ways to bring equity to disadvantaged people and communities. But he felt stymied by the inability of government and the private sector to create big change for the poor, especially those in rural and minority communities.


James jumped ship in 2004, launching a nonprofit called The Corporation for Economic Opportunity that is designed to help black farmers profit through new environmental practices. He called his initiative “The Greening of Black America – A Rural Development Opportunity.”


The goal is to create new jobs, revitalize rural communities, help farmers retain their land, and improve nutrition and health in inner-city neighborhoods. By creating opportunities for black farmers in the growing biomass industry, James also is attempting to level the playing field for rural blacks after years of discrimination.


“There has been a tremendous loss of land,” James said, “a denial of fair price, loss of markets, discrimination and manipulation that helped make black farmers unsuccessful.”


His initiative motivates farmers to grow oil seed crops to make biodiesel fuel. Biomass doesn’t travel well, so biofuel businesses come directly to these rural communities, in the process creating jobs in the harvest, treatment and sale of biomass products.


“South Carolina can produce and consume a lot of renewable energy,” James explained. “And we can create a situation where less fuel and food is shipped great distances and more of it is consumed locally, which is better for everyone in terms of climate change.”


Funding from the U.S. Department of Energy fueled James’ creation of the South Carolina Biomass Council, which has developed a multimillion-dollar state biomass incentives and grants program.


Within three years, investments stimulated by the council are expected to generate $300 million in the state. Within five years, James hopes that hundreds of farmers will be growing dedicated bio-crops and dozens of new operators, many African-American, will be processing biomass for sale to biomass processors, electric utilities and other users.


The solution is broader than biomass. South Carolina is one of the nation’s most food-insecure states, with approximately 20 percent of its population considered hungry, according to the USDA. James is connecting farmers with limited market opportunities to inner-city residents who have little access to nutritious, fresh vegetables at affordable prices addresses several needs. His initiative will also reduce the fuel used to transport food from distant places to local markets. 


Soon the Corporation for Economic Opportunity hopes to launch a farmers’ market at a 6,000-member church in a largely African-American community where farmers within a 75-mile radius can sell their produce. It will be the county’s first farmers market, and the opportunity it provides farmers’ is almost a lifeline.


By 2012 James projects the number of farmers selling produce at this and similar new markets will grow threefold, and the number of weekly shoppers will triple to 1,500.


Partnerships with the church’s health guild and the state’s Eat Smart, Move More initiative will allow James’ group to create a community garden and provide wellness programs there.


“I am particularly concerned about the health issues that disproportionately affect black people. We have to speak to these needs,” said Pastor Charles Jackson of Brookland Baptist Church in West Columbia, S.C..


James is eager to make this program work, eager to make sure that a rising tide, in the form of new business opportunities and new industries, really will lift all boats this time.


“I want to see people who have been denied opportunity grab the potential this program has and succeed,” James said. “We’re watching a new sector develop, and the time to get in is now. My experience has been that it is very hard for blacks to break into mature industries. But if we can make this happen here and now, we can make it happen anywhere.”  


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Source URL: http://www.encore.org/user/Joseph_James#