Social media for individuals is as easy as falling off of a log. But for a business, could social media actually be dangerous? In my opinion, absolutely.
“Blasphemy!” you cry. “Heretic!” you say. Guilty as charged. But remember, Martin Luther was a heretic with a blasphemous message. But today’s heretic may be tomorrow’s prophet.
For a business like mine, which creates content for the consumption of an audience, social networking is pretty logical. But for a Main Street business, like a restaurant, dry cleaners, contractor, etc., these folks struggle to create an effective social media strategy, if they even try at all. And by effective, I mean one that brings in business without shifting too many resources – especially time – from classic strategies that have worked. And that’s where the problem arises.
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