Over the past few years, building webpages with good content and SEO best practices has been viewed as the most critical piece to ranking well in Google. Late last year, however, Google indicated several times that universal search results will become more visible during the first part of 2009.
What's the difference between universal search results and traditional results pages? Universal Search pages include other forms of web media. Instead of just seeing just the most relevant webpages to a search term, searchers can now find images, blog posts, and videos mixed in among the results, thus creating a more "universal" list of results.
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