Friday, April 10, 2009

Entrepreneurs' lesson #1: Do the math

(Fortune Small Business) -- Every business goes through three stages: start up, throw up and grow up. Right now, with the economy as bad as I've seen it, many entrepreneurs in this country are experiencing stage two.

The first stage is exciting: the big idea, the perfect name, the projections of vast wealth. This is a heady time, filled with creativity, ambition, exhilaration and courage. Often, it's also full of false confidence, ignorance and naï vet.

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