Small Business Podcasting Sadly Underutilized

The hype over this thing called podcasting tipped long ago. So much so that you either don’t hear much about it anymore in the media or you hear that it’s so last year. While it’s true, the bloom of newness is off the podcasting rose, the usefulness as a marketing tool for the small business is better than ever.

Looking at the traditional podcast format, much like a radio show hosted by a passionate host, a lot of small business folks miss the potential for their business. Let me break down what podcasting is from a marketing point of view. It’s the use of simple tools to create multi-media content, engage prospects and customers alike, and open doors to strategic partners like never before. If any of those things sound like useful objectives, then podcasting is for you. (I won’t even mention the possibilities for using this approach to create products.)

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