Twitter For Business

I have been getting a lot of questions about Twitter and how to use it to further your business. People are even curious if Twitter even has a place in the marketing mix. So to answer like the true consultant that I am... IT DEPENDS!!!

In my opinion, it works better in the B-to-B format where a company can mention what they are doing and the followers (if potential customers) can think, I could use that too. I have not seen it as effective when marketing to consumers but that does not mean that it could not work.

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