Some of the greatest corporations in history have been built from the foundation of a humble partnership. Forming a strategic alliance involves two or more parties, who work together to achieve a common purpose. The business partners may share risks, responsibilities, resources, competencies and benefits.
By sharing resources and experiences, each company in a partnership gains more than they would individually. A common saying is, “Do what you do best, and partner for the rest.” Here are some ways to build a successful strategic alliance:
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