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Great marketing is what allows someone to sell a 50-cent cup of coffee for $5.00 and have people lined up around the corner to buy it. On the other hand, poor marketing efforts can stall the growth of your business even if you have the best product or service around.
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Before you utter these famous last words, find out what you can do now to save your business from an early demise.
When I go on vacation, I take a lot of books with me. I try to make sure that none of them have anything to do with business, but sometimes business lessons come from the strangest places. One of my vacation reads this year was "Famous Last Words" by Jonathan Green. This sometimes funny, frequently poignant compilation of deathbed quotations offers a glimpse at the characters of famous people as revealed by their final words. My favorite (as a business columnist, anyway) comes from showman P.T. Barnum, whose last words reportedly were "How were the receipts today at Madison Square Garden?"
Whatever words you may utter if your business collapses (most probably unprintable in this column), the failure can often be traced back to some "famous last words" you once said, if only to yourself. Here are some painful examples:
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Mistakes can be costly and permanently damage your reputation in the business arena. They are an inevitable part of life and business, but with experience you can avoid them. The longer you do business, hopefully, the fewer mistakes you will make. The following are seven of the worst mistakes women can make in business and how you can avoid them.
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