Saturday, April 4, 2009

The ABCs of Growing Smart

When a company first decides to franchise, they'll rapidly learn that this decision is only the first in a series of decisions that'll ultimately affect their success or failure as a franchisor. Even before getting to the crucial issues of fee determination, the questions will fly fast and furious. How fast should I grow? Where should I expand? Should I sell franchises close to my existing company-owned operations? What support should I provide? What will it cost me?

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