Think about what makes business worthy of a story

Often the local media (newspapers, radio, magazines) will do feature stories on local businesses. The question I am often asked is, "How do I get them to feature my business?"

So, I ask the question, "What is unique about your business?" What is the "Aha!"?

If the response is, "Well, nothing," therein lies a good reason for the media NOT featuring your business.

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