Define The Nature And Scope Of The Business:This should include the nature and scope of your business, the reasons for choosing it, geographical areas of operation, financial requirements, risk assessment and expected return on investment.
Product/Service Definition: Details of the product to be produced or service to be provided and the processes and technology to be used. This could also include customer target market. An excellent product is of no use if it does not have a viable target market. Your product should also have a USP (unique selling point).
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