Savvy marketers will use an economic downturn as a means of improving client relationships
When the market turns south, hiding is not the answer. You still have a product or service to bring to market. Continuing to support your company's brand is imperative to dispelling any potential fears of your customers or investors. In fact, instilling confidence in your stability is especially important in a struggling economy, when your own customers are re-evaluating their budgets and their spending even with their most valued suppliers.
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