Below are five motivating tools that persuade clients to buy products and services from any small business.
If you have an online business, then you already know the importance of driving as much traffic to your site as possible. One way to do this is by using articles that are search engine optimized (SEO).
That means that if someone is searching for a word or phrase through Google or some other search engine, then they can be linked to your site through optimized articles.
Etsy Inc., an online marketplace for handmade goods, offers a host of ways for its customers to connect with the company and each other.
These include user profiles, forums, blogs and a rating-and-feedback system for the site's 800,000 registered users, including crafters and artisans who sell their wares on the site.
But Etsy also has embraced ways that its customers interact with one another outside of the company's domain -- mainly a handful of social-networking sites created by Etsy.com fans.
Among them is We Love Etsy, a site created by Lis Kidder, a 28-year-old lawyer and glass-jewelry designer in Fairfax, Va. We Love Etsy has 2,780 members who build their own profile pages, interact with each other and post reviews of handicrafts among other things.
