Wednesday, April 15, 2009
Facebook's Latest Design Update Helps Businesses
Additionally, Facebook is adding an analytics tool called Insight so you can better understand the demographic of your fans. If your business currently does not have a Facebook fan page, now is the time to jump on the opportunity for maximum early exposure.
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Twitter . It's not about you.
Twitter's online traffic, excluding cellphones, surged to nearly 9.8 million unique visitors in February from 6.1 million in January 2009. 1
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Saturday, April 11, 2009
Getting PR for a Small Business - Tweet Chat Summary
As some of you know, I have been participating in organized events over at Twitter.com called tweetchats (read my backgrounder on Tweetchats).
Last week I was the featured speaker in the @Sbbuzz tweetchat, about getting press coverage for a small business on a tight budget. The summary for “How to Get Good Press” is now posted, in case you missed it.
Friday, April 10, 2009
Can Twitter Really Help Your Small Business?
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Thursday, April 2, 2009
MySpacing your business
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Saturday, March 28, 2009
Are you LinkedIn? How to make LinkedIn work for your business.
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Protect your online information - Social Networking
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Social Networking Helps Small Businesses Turn A Profit
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Thursday, March 26, 2009
Twitter Tools
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Wednesday, March 25, 2009
Social Networking - As a Business Tool?
Welcome to the inaugural post of the new Forum for Women Entrepreneurs & Executives blog. As an organization that connects experienced women with unique points of view, what better way of creating a forum for dialogue than through the vehicle of social media.
Our organization is all about connecting experienced women leaders to peers, mentors and resources to deliver a deeper understanding of business in the context of a larger perspective. So, why are we not using technology as a means of supporting this powerful network?
Can Facebook Replace A Traditional Web Site?
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Wednesday, March 18, 2009
Should your business be on Facebook?
By Kathleen Ryan O'Connor
(FORTUNE Small Business) -- Dear FSB: Is it wise for a small business to have a corporate homepage on Facebook? One of our employees mentioned it. Some say it's good marketing; others say it's not. What are the pros and cons of doing it?
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10 Reasons To Use Facebook for Business
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Sunday, March 15, 2009
The Secrets of Marketing in a Web 2.0 World
For marketers, Web 2.0 offers a remarkable new opportunity to engage consumers. If only they knew how to do it.
That's where this article aims to help. We interviewed more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools. From those conversations and further research, we identified a set of emerging principles for marketing.
But first, a more basic question: What is Web 2.0, anyway? Essentially, it encompasses the set of tools that allow people to build social and business connections, share information and collaborate on projects online. That includes blogs, wikis, social-networking sites and other online communities, and virtual worlds.
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Building an Online Community Of Loyal and Vocal Users
Etsy Inc., an online marketplace for handmade goods, offers a host of ways for its customers to connect with the company and each other.
These include user profiles, forums, blogs and a rating-and-feedback system for the site's 800,000 registered users, including crafters and artisans who sell their wares on the site.
But Etsy also has embraced ways that its customers interact with one another outside of the company's domain -- mainly a handful of social-networking sites created by Etsy.com fans.
Among them is We Love Etsy, a site created by Lis Kidder, a 28-year-old lawyer and glass-jewelry designer in Fairfax, Va. We Love Etsy has 2,780 members who build their own profile pages, interact with each other and post reviews of handicrafts among other things.
Thursday, March 12, 2009
Are You Tweeting? If Not, Maybe You Should Be!
The idea of social networking has really taken flight, and these days the use of certain sites to promote small businesses have become quite popular.
Twitter is one of these sites. If you haven't heard of it and you own a small company or provide a service to others, you might want to take a look.
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