Money. You need it to run your business. In fact, successful businesses can fail if they don't have enough capital to get to the next level, which is one of the reasons why a huge number of businesses fail in the first 1 to 5 years. In fact, I know of a company right now that is struggling to find financing to import products into the US. It has great products, fantastic distribution channels, and a sound business plan; unfortunately the financing options available in the originating South American country keep it from creating enough product to make the venture worthwhile.
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